Technology, TV, Phones, and Space
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| blog.porternovelli.com |
Young, US-born, educated, and primarily English speakers, Hispanics are poised to bring about the next American cultural and social revolution. The National Aeronautics and Space Administration, better known as NASA, started a collaboration with Univision to prepare the next generation of scientists, engineers and technologists as stated in Target Latino. Even government organizations like NASA understand the immense growth rate of the Hispanic population and are striving to reach them. If NASA is literally aiming for the stars to put the new generation of youth into space, companies can easily reach them on earth.
In an equally interesting article, Target Latino compares Hispanic millennials with their parents, “Unlike their immigrant parents who tried to be less visible, Hispanic millennials want to ‘stand out and be noticed.’ They still embrace parts of their culture—mostly family, music and food—and they have incorporated American values such as open-mindedness, especially in their relationships.”
They want to be visible, so how are you seeing them?
Becoming Hip to the Jive
Take your current product or service and make it Hispanic-friendly! It’s as easy as that…with a little extra elbow grease. NBCUniversal for example is putting more money to produce and continue the production of its Spanish-lingo TV assets according to Telemundo. Flavio Morales, Mun2’s senior VP of programming and production was quoted in the article as saying, “We sit in this very great space that is the best of both worlds” referring to its 18-34 demo target. 60% of the U.S. Hispanic population is under 35 years of age, and more than 75% are under the age of 45.
The article on Telemundo also finds that “those stats are a big part of the reason that NBCU is focused on expanding its presence in the Hispanic market and vying to command a bigger share of the $5.7 billion Spanish-lingo advertising market through its Hispanics@NBCUniversal initiative to more effectively market its strength with Hispanic audience to advertisers.”
Politics Joins the Party
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| womma.org |
The power of Hispanic youth and learning how to attract them has finally reached the Capitol. Politicians for the upcoming elections have created a whole new mobile-optimized website just to reach Hispanic youth knowing the force of their numbers. An article in the Miami Herald reads Obama, Romney campaigns target young Hispanics with cellphones and states that Democratic President Barack Obama’s campaign is ahead of Republican Mitt Romney’s in using the mobile platform. While both have mobile-optimized websites, the president also has launched the Latinos for Obama website optimized for mobile devices. To reach them means to attract their attention and this can be done by mobile utilization.
Learn the Lingo
This is just the tip of the iceberg when it comes to marketing to a younger Hispanic demographic. Stay tuned throughout the month for more tips and helpful in-depth analysis.
What strategies have you been using to reach Hispanic youth?
Sources:
hispanic-marketing.com
hispanic-marketing.com
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