Conversational Robots

Defining social media marketing objectives

 

It was your co-workers birthday and his head was face-planted into the cake. Hilarious! People couldn’t stop laughing.  You want everyone at the company to see it and know about this incident.  You go to your automatically logged-in Twitter account and post a hilarious comment about your co-worker and his birthday face.

 

Soon after you post it, you realize you posted it on your company’s twitter. Oops! Surprisingly, you received positive response posts from your co-workers and even better, from your company’s followers and supporters.  Why were people so receptive to something so silly?    

Social Media Humanization

Using social media outlets helps turn your posts into a conversation. 

1. Twitter helps to bring attention to quick matter of facts or flash occurrences.  
2. Facebook helps humanize brands and builds communication with consumers.   
3. LinkedIn establishes thought leadership and initiates networking.   
4. Pinterest creates an appealing picture board to visually attract your customer base with fun pictures, quotes, and other miscellaneous things.

Now that you know which site is best for your efforts, the next step is to make your social media objectives.  An article about social media marketing found that the objective of social media marketing is to forge active relationships, converting the reader from passive observer into an active participant. This creates a network of advocates capable of rapidly spreading your message across their own networks. 

 

Setting it Straight

What are you trying to achieve by jumping into social media? Based on statistics provided by the American Pulse Survey on BIG Insight, Hispanics are the most prevalent users of Social Media across the board.

 

With these stats in mind, the U.S. Hispanic population can be easily reached through social media sites.  Advertise or promote your company or product easily through social media sites and engage with your customer! Be friendly, and create a conversation. 

What happens if direct contact is needed? What happens if someone tweets a question about a new product:  when does your product launch? But it turns out this inquirer speaks only Spanish: 

¿Cuándo se lanzará el producto?

The answer? Obvious. Reply to them in a language most comfortable to them. The Catch? Find a way to relay this information to the rest of your audience.  Creating an FAQ’s page in both English and Spanish can help reach multiple language sectors and ethnicities.  

When you find your face super glued to your monitor, step away from the social media realm for a bit, and find a way to directly engage with your diverse market. Call centers and local businesses can help promote your market in the outside world, and in the digital world.  Ask them to represent you on their page with an attractive image or logo that will draw consumers to click on it and hop to your Facebook page, Twitter account, Pinterest board or any other outlet you use. 

Be smart with your digital content by being extroverted and understanding your audience.  Some subjects can be touchy so remain neutral but be energetic and positive! These are the few keys to gaining a positive online presence.