A look at popular nonprofit organizations in the Hispanic Community and how to engage with donors
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| jeffmoskovitz.biz |
Team Building
Elephants are the epitome of a coalition like family structure that provides for each other regardless of their relation to one another. In fact, when a mother has a calf, a team of female elephants help raise the calf as her “baby-sitters” and provide enriching experience for expectant mothers while promoting togetherness within their clan.
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| freshtracks.co.uk |
An elephant’s familial style of living is not far off from how humans engage with each other. Volunteering is a more direct form of help but the most indirect, possibly anonymous form of help comes through charity. The Hispanic community is active in their charitable endeavors but ironically are often viewed as clients or recipients of charity. As a result they are not consulted or included in various philanthropic and leadership opportunities (according to Hispanic Philanthropy and Leadership).
25 Is Just the Start
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| gbgm-umc.org |
Persuading people to give to a charity should not be an act of convincing people to change themselves. The reason behind a charity and what it stands for should be promoted as a well-developed concept with tools to help persuasion take place. According to Hispanic Business, the following 25 Hispanic Nonprofit Organizations have topped out as receiving the most donations:
There are certain cultural characteristics that you need to be aware of in order to better understand the Latino frame of mind: degree of intimacy, level of interaction, social harmony, personal contact, and respect for authority.
There are additional variables that influence Latinos as distinct groups and as individuals: country of origin/heritage, language preference, generation, place of residence, socio-cultural level, acculturation, assimilation, and income level.
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| breakthroughcoach.ca |
According to Latino Non-Profit Organizations by Frankie De Soto, Latino non-profit organizations here in the United States are like communities, they are created for the philanthropic purpose of helping Latinos within communities, both local and national in areas of education, employment, the arts, health and many more. What’s great about these non-profit organizations aimed at helping Latinos is that even those who have just arrived to the United States from Latin American countries have opportunities to be helped without the difficulty of both the language and culture barrier.
Where Does The Money Go?
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| onewritersvoice.com |
The U.S. Hispanic community is as diverse as their culture with their charitable donations. A report from El mundo demando on Hispanic philanthropy and leadership found that 14.7% of the U.S. Hispanic population volunteer, and that number is rising. Donations are segmented 29% to faith-based institutions, 27% to community based organizations, and 26% to educational institutions.
Backtrack
Before following where the money is going, look back and see where the money came from. Why do certain Hispanic families donate to a certain organization and how do they have the means to do so? Do low-income families also donate? Looking at your target demographic and understanding the importance of giving to organizations is a necessary tool to further empowering your own organization.
Engage!
Provided now with the basic necessities to understand your target demographic, what can you do to engage with them?
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| eventslisted.com |
Be direct! Asking for donations is the best form of engagement. Informing someone about why there is a need for donations is not only a sly way to start spreading the word, but is a good way for potential donors to connect to your need.
In line with engaging, connecting with the people and the culture, building relationships, and understanding your market also aids understanding charitable opportunities. Along these lines, make your organizational brand multicultural friendly!
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