The Smoke and Mirrors of Marketing

Reaching out to a target market is much like developing a friendship. When you become interested in developing a friendship with someone, it is often based on similar interests you share with them. Marketing to a person is no different. Part of developing a successful marketing campaign is developing a healthy relationship with your demographic and cultivating their interest in your campaign.

A consumer, Hispanic or not, is not always automatically interested in what you are selling, so you have to initiate the connection. Find out what your demographic is interested in and reflect it in your marketing offer. If you show interest in the same things they are, you will gain followers of your campaign.

Begin to gain the interest of the U.S. Hispanic market by communicating with them effectively. Mirroring your target demographic is only effective if you generate accurate Spanish or English content, so when doing a bilingual campaign, make sure it has correct grammar and diction.

Be Trendy

Notice trends that Hispanics are following and reflect them in your campaign. If you follow the same trends they do, they will find you relatable and interesting. People make purchases based on what interests them, so making your campaign relatable is an effective method of driving business.

According to the U.S. Census, Hispanics control 1 trillion dollars in spending power as of 2010 and they are also generally more optimistic about their current economic status during the current recession than the general population is. Hispanics are shopping, so one way to resonate with them is though imagery of malls, grocery stores, and other shopping outlets.

The Youth is on the Rise

Another trend in the U.S. Hispanic market is the thriving youth population. One third of Hispanics are under the age of 18 and therefore have different purchasing habits. Although marketers will typically target a more specific demographic, realizing that 33% of the U.S. Hispanic market are kids helps to focus on the message and marketing strategies used to drive your campaign.

When you know your target market and conduct appropriate research, gaining consultants who fit into that demographic is wise for optimal relationship growth. One way this can be done is through focus groups or mass surveys. Focus groups help you to resonate with your demographic because they allow you to physically talk to your customers and discover what they like and dislike. It creates a general relationship with your entire target market by developing a tangible relationship with a small representation of your audience.

Developing a successful marketing campaign takes work, just like a personal relationship. The key is to show your interest by incorporating mutual interests into your campaign. Communicate effectively, generate similar interests, and be relatable. These three things will help drive your marketing campaign to produce substantial revenue.