What the Future Holds

It is no secret; the Hispanic market is exploding into the mainstream. This group is not only the largest minority in the US, but accounts for 16 percent of the overall population. Typically Hispanic families are larger than non-Hispanic ones and the number of youth born in the US is growing rapidly. This market is living in a bilingual media world and that affects the way they are marketed to.

Second and third generations Hispanics are using more English, but there still are many older Hispanics that are linguistically isolated from the English speaking world. It is important to have bilingual capabilities when marketing to this group so no one is left out of the marketing loop. Listen Up Español, a Spanish-language call center, is an example of a great way to reach the Hispanic market. They employ bilingual individuals with neutral accents to cater to the culturally diverse demographic.

The future is bright for the Hispanic market. With population skyrocketing and employment on the steady rise, the state of this market is only projected to improve. One way to bring this market into the future is with digital marketing. Hispanics are living in the digital age now more than ever and Direct Response Television is one way that marketers can capitalize on the newly digital demographic. 78 percent of Hispanics have used the internet to find something they saw on television which shows that Hispanics are being influence by Direct Response Television now more than ever. Listen Up Español for instance, is skilled in Direct Response services. Direct Response television requires a response from the customer in order to buy the product, so being able to provide your customers with Spanish-speaking representatives increases your reach to the entire Hispanic market.

Overall, there is no denying that the Hispanic market is growing exponentially and gaining massive power in the consumer market. The future for the Hispanic consumer is getting even brighter and it is vital to start reaching out NOW. Digital marketing is fast, cost effective, and beneficial to your campaign. The important thing to realize is the complexity of the market as well. Make sure you have bilingual capabilities and you fully understand the specific culture you are marketing too.