A Time for Growth for Hispanics in the United States

The Hispanic community is defined by anyone whose ancestry originates from Mexico, Puerto Rico, and Spanish-speaking countries from South and Central America.

In the past decade, the United States has seen a significant shift in the Hispanic population and in their socioeconomic status.  According to the 2011 Census Bureau, the Hispanic population has exceeded 50 million, a 43% increase over the preceding ten years.

A Shift of Status

This increase is not a result from immigration, but is a result from a surge in the birthrates from Hispanic families.  The Hispanic youth makes up 23% of minors under the age of eighteen and those numbers are on the rise. It is projected by the Census Bureau, that by 2050, the Hispanic population may account for one third of the United States population, or 33%.

Due to the spike in Hispanic youth, the United States will see a rise in the political, social, and economic, power from this demographic in the years to come. The Hispanic population has grown and developed into a lucrative market with substantial clout in the many aspects of the economy.

Geographical Divergence

Growth in population has led to another growth in the Hispanic market as well. Geographically, Hispanics are spreading out to different states across the county. The 2011 Census Bureau found that since the year 2000, each region in the United States has seen a Hispanic population increase. The most significant of these regions were the South and the Mid-West.

With the geographical dilution of Hispanics into different regions of the country, a huge cultural impact is made on the United States, changing the way marketers in these different regions work. The Hispanic market cannot be ignored and is in fact a valuable target demographic.

http://www.census.gov/prod/cen2010/briefs/c2010br-04.pdf



http://www.census.gov/prod/cen2010/briefs/c2010br-01.pdf